What minimum order quantity means, why factories set MOQs, how buyers negotiate trials, and how exporters should communicate MOQ honestly.
MOQ (minimum order quantity) is the smallest quantity a supplier will accept for a given product and commercial setup. It is not an arbitrary barrier — it usually reflects setup cost, raw material purchase lots, machine changeovers and export packing efficiency.
Why suppliers set MOQs
- Minimum dye lot, melt or production batch sizes
- Tooling amortisation
- Labour setup time
- Carton and container economics
How buyers can approach MOQ
Ask whether a trial quantity is possible at a different unit price. Combine SKUs only when production realistically allows it. Budget samples separately from bulk MOQ.
How exporters should present MOQ
Publish MOQ on product listings and quotations. Offer tiered pricing for higher volumes. If MOQ is flexible for repeat customers, say so without making vague promises.
Related: export pricing and RFQ template.
FAQ
Is a lower MOQ always better for buyers?
Lower MOQ helps trials, but unit price and lead time may be higher. Compare total cost and risk.
Can MOQ differ by colour or size?
Yes. Colourways and size runs often have their own minimums.